Digital Commerce

Access research reports and presentations on the retail and technology ecosystem, including consumers, companies, economies, and retail and technology trends. Use the filters below to find research reports and presentations by sector, theme, company or other parameters. Alternatively, use the search box above to find relevant research content.

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Deep Dive | April 4, 2022 Databank Members

US Consumer Tracker: Easter Expectations

Avoidance of public places rose again, up from its mid-March low. Consumers who plan to spend on Easter estimate spending an average of $200. We analyze consumer habits across food and nonfood categories as well as in-store and online purchases. Our latest US Consumer Tracker charts shifts in consumer behaviors, with a focus on the implications for retail.

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Deep Dive | March 30, 2022 Free Report

Retail Personalization in 2022: Balancing Trust, Data Collection and Privacy

Brands and retailers must recognize value exchange as a key component when they deliver personalized marketing efforts to consumers. We discuss the difference in perceptions between consumers and retailers on retail personalization and data privacy, based on proprietary survey findings. We also look at areas such as loyalty programs and consumers’ willingness to share their personal data. This free report is sponsored by Sailthru.

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