Executive Summary

Coresight Research participated in an event jointly hosted by WPP Plc. and Alibaba Group on April 24 in New York City. Coresight Research CEO and Founder Deborah Weinswig discussed the many ways in which China is reshaping retail, focusing on the five trends you need to know to succeed in this fast-growing mega market.

Here are our key insights from the event:

• Data, social commerce and speed are fundamental to China’s New Retail.
• Brands need to work harder to capture Chinese consumers’ attention, as they expect every aspect of the shopping journey to be personalized.
• Coresight Research identified five trends brands and retailers need to know about China: luxury purchasing, plus-sized expansion, the rise of male beauty, community buying and urban farming.