Deep Dive 10 minutes PremiumWholesale vs. DTC: Strategies for Brands and Retailers Coresight Research July 8, 2021 What's InsideSelling directly to consumers is becoming an increasingly important channel for both new and existing brands. In this report, we compare the wholesale and direct-to-consumer (DTC) sales channels and cover a landscape of brands that are pivoting toward a DTC approach. We also present a playbook for brands and retailers to improve their wholesale and DTC strategies, including alternative wholesale approaches. For more on the impact of DTC on multibrand retailers, see our counterpart report Wholesale vs. DTC: Implications for US Department Stores as Apparel Brands Go Direct. Contents (Click to navigate) What’s the Story? Why It Matters DTC vs. Wholesale: A Deep Dive Advantages and Disadvantages of Wholesale and DTC Brands Pivoting Toward DTC A Playbook on Wholesale and DTC Models What We Think Implications for Brands Implications for Wholesale Channel Players Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 17: Announced Closures Up 90% Year Over Year; JD Sports Reveals Global Store PlansInnovator Profile: Wayvee Analytics—Analyzing Customer Emotions to Boost Store and Shelf PerformanceAnalyst Corner: Agentic AI—The New Wave of AI Opportunity, with Charlie PoonNavigating TikTok’s Uncertainty: Analyzing Challenges and Emerging User Migration Trends