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Question of the Week 1 minute

What New Retail Models Are Emerging in E-Commerce?

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Coresight Research

QUESTION OF THE WEEK: What New Retail Models Are Emerging in E-Commerce?

E-commerce platforms, particularly in China and the US, are developing new ways of retailing. Innovations include forming partnerships with video platforms and museums, launching creative initiatives such as shoppable fashion TV shows and leveraging consumer data to achieve more effective target marketing.

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