What Actions Did Indian Grocery Retailers Take To Serve Their Customers During the Nationwide Lockdown?

QUESTION OF THE WEEK: What Actions Did Indian Grocery Retailers Take To Serve Their Customers During the Nationwide Lockdown?

Innovation and strategic partnerships throughout the supply chain characterize Indian grocery retailers’ response to the nationwide coronavirus lockdown. For example, brick-and-mortar grocery retailer Big Bazaar began selling on mobile devices in late April 2020, and due to a shortfall in trucking fleets, online grocery retailer Grofers used its own trucks to transport goods from FMCG warehouses to its own warehouses.