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VM Global Leadership Summit: Decoding the Consumer, The New Science of Customer Behavior

Executive Summary

Coresight Research attended the 13th Annual VM Global Leadership Summit on March 20 in New York City. CEO Deborah Weinswig delivered the keynote address Consumers at the Crossroads of Tech and Retail and moderated a panel discussion titled Tactics and Insights for Decoding Consumer Behavior. Panel participants included David Hoodis, CEO at Mood Media; Nevin Raj, Cofounder and COO at Grata Data; Heike Young, Senior Manager, Strategy & Insights: Retail & Consumer Goods at Salesforce; and, Karl Haller, Partner, Consumer Center of Competency at IBM.

  • Coresight Research’s BEST Framework provides a schema for reshaping retail to make the store experience rich with services and customization that build brands and customer loyalty. 
  • Physical retail is far from dead, it’s evolving and service can be a key differentiator that builds customer loyalty: Know its value and how to use it in a different way. 
  • Loyalty is a key focus in 2019. 
  • Complacency should be your biggest fear – along with not knowing your competitors.

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