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Event Coverage 3 minutes

Vera Bradley Investor Day 2019: Three-Year Plan To Accelerate Brand Growth

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Coresight Research

Key Points

The Coresight Research team was at the Vera Bradley investor day on October 3, 2019, in New York City. Here are the key insights:

  • The company expects $490-505 million in sales in FY20, a 17.8-21.4% increase compared to FY19, and to accelerate brand growth through a three-year plan.
  • The company’s acquisition of Pura Vida is designed to add expertise in digital marketing and social customer engagement.
  • Collaboration with a variety of brands is fueling the growth.
  • The company expects a low-to mid-single digit revenue growth for the core Vera Bradley business and hopes to double revenues in five years.

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