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Vera Bradley Investor Day 2019: Three-Year Plan To Accelerate Brand Growth

Executive Summary

The Coresight Research team was at the Vera Bradley investor day on October 3, 2019, in New York City. Here are the key insights:

  • The company expects $490-505 million in sales in FY20, a 17.8-21.4% increase compared to FY19, and to accelerate brand growth through a three-year plan.
  • The company’s acquisition of Pura Vida is designed to add expertise in digital marketing and social customer engagement.
  • Collaboration with a variety of brands is fueling the growth.
  • The company expects a low-to mid-single digit revenue growth for the core Vera Bradley business and hopes to double revenues in five years.

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