Vera Bradley Investor Day 2019: Three-Year Plan To Accelerate Brand Growth
The Coresight Research team was at the Vera Bradley investor day on October 3, 2019, in New York City. Here are the key insights:
- The company expects $490-505 million in sales in FY20, a 17.8-21.4% increase compared to FY19, and to accelerate brand growth through a three-year plan.
- The company’s acquisition of Pura Vida is designed to add expertise in digital marketing and social customer engagement.
- Collaboration with a variety of brands is fueling the growth.
- The company expects a low-to mid-single digit revenue growth for the core Vera Bradley business and hopes to double revenues in five years.