Reasons to Read

Discover how leading retailers are leveraging AI, speed, and culture to reshape the shopping experience, with insights from Shoptalk Europe 2026.

Read this report to uncover answers to these and other questions:

• How is AI driving operational efficiency, and where does Europe stand in agentic commerce adoption compared with the US?
• Why is real-time responsiveness now more critical than insight accumulation for consumer-centric strategies?
• In what ways are physical stores evolving into measurable media platforms that amplify brand engagement?
• Which emerging consumer trends, such as GLP-1 adoption and resale, are reshaping grocery and fashion retail?
• How are culture-first strategies giving smaller challenger brands a sustainable competitive advantage?

Companies mentioned in this report include: Estée Lauder, Zalando, Boots, John Lewis, OBI, Cotswold Outdoor, MAC, Vinted, Bold Bean Co., MOTH.

Other relevant research:

• All of our coverage of Shoptalk events