Deep Dive 17 minutes PremiumUS Plus-Size Apparel: Reviewing the $46 Billion Opportunity Coresight Research June 13, 2018 Executive SummaryThe women’s plus-size apparel market has been under served historically, but recent trends show that the segment has been growing at a faster rate than the US apparel market overall. Above-average growth in plus-size fashion will continue to be propelled by increased supply, changing consumer demographics and psychographics, and higher obesity rates through 2021. Global access and transparency, the democratization of retail (allowing smaller startups to compete), and social media are changing the plus-size market. Younger plus-size shoppers are vocal, particularly on social media, about demanding fashion that fits; they do not want to be marginalized because of their body shape. Savvy retailers are beginning to address these shoppers as well as older plus-size shoppers. American consumers spent $21.4 billion on women’s plus-size clothing in 2016, according to The NPD Group, equivalent to about 17.5% of total women’s apparel sales, we estimate. Yet the obesity rate among American women ages 20 and over is 38%, according to data from the US Centers for Disease Control and Prevention. If the 38% of American women who are classified as obese were to spend the same amount on clothing as the average American woman, the plus-size market would be valued at $46.4 billion, we estimate. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Analyst Corner—Affiliate Advertising, with John Harmon: Another Channel for Brands and Retailers To Reach ConsumersWeekly US and UK Store Openings and Closures Tracker 2024, Week 24: US Store Openings Surpass 4,000International Travel in China: New Competition as WeChat Pay and Alipay Accept Foreign Payment Cards?Salesforce Connections 2023: Embedding Generative AI in the Marketing Cloud and Commerce Cloud