Deep Dive Premium US Consumer Tracker: Amazon Prime—Why Members Join the Program and Why Other Shoppers Don’t Victor Onofomi Author By Coresight Research August 10, 2021 What's InsideCoresight Research’s August 2 survey provides a detailed update on US consumers’ behaviors and expectations, with a focus on the implications for US retail. This week’s US Consumer Tracker covers the following: Whether consumers have a subscription to Amazon Prime—and the reasons they do or do not What consumers are doing and where they are going Consumers’ avoidance of public places Which retailers consumers are buying from and what they are buying, online and in-store For more on US Prime membership rates, see Coresight Research’s Amazon Databank, which brings together a range of proprietary data on Amazon, with a focus on its US operations. Complementing our weekly survey reports, our US Consumer Tracker Extra monthly series offers additional insight, including long-term consumer trends and a detailed analysis of where current trends will lead in the coming months. Click here to view our full collection of US Consumer Tracker and US Consumer Tracker Extra reports. Premium subscribers can also access data from our weekly surveys in our US Consumer Tracker Databank. This report is for Premium subscribers only. Learn more about subscriptions here.