Data-driven insights that help companies navigate the changing retail and technology landscape. LEARN MORE
Deep Dive 10 minutes premium

US Consumer Survey— Amazon Yet to Crack the Menswear Market

Coresight Research

Key Points

  • Brick-and-mortar stores remain the main channel where consumers buy menswear. Two-thirds of surveyed men have bought menswear online, and only 2.6% say they buy most often online.
  • Amazon menswear customers have doubled over the past five years.  Some 23.4% of men surveyed bought menswear from Amazon, but only 2.1% of purchase menswear most often on the online retailer.
  • Amazon, Kohl’s and Walmart appeal to price-sensitive customers, however, according to consumers, Kohl’s offers better promotions and Macy’s has the edge on quality and style.  This may explain why Amazon has not yet become the most popular go-to place for menswear.

This report is for Premium subscribers only. Learn more about subscriptions here.

Other research you may be interested in:

Coresight Research