Deep Dive 10 minutes PremiumUS Consumer Survey— Amazon Yet to Crack the Menswear Market Coresight Research March 29, 2017 Executive Summary Brick-and-mortar stores remain the main channel where consumers buy menswear. Two-thirds of surveyed men have bought menswear online, and only 2.6% say they buy most often online. Amazon menswear customers have doubled over the past five years. Some 23.4% of men surveyed bought menswear from Amazon, but only 2.1% of purchase menswear most often on the online retailer. Amazon, Kohl’s and Walmart appeal to price-sensitive customers, however, according to consumers, Kohl’s offers better promotions and Macy’s has the edge on quality and style. This may explain why Amazon has not yet become the most popular go-to place for menswear. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Mixed Signals—Economic Optimism Continues But Consumers Feel the Strain on Personal Finances: China Consumer Survey InsightsShoptalk Spring 2025 “Shark Reef” Startup Pitch: Event Format and CompetitorsUS Retail in the Rest of 2025: Normalized Demand and Leaner Inventories Ahead of a High-Stakes Holiday SeasonEarnings Insights 4Q24, Week 1: Levi Strauss, P&G, Walgreens and Others Post Sales Growth, While Burberry and Kimberly-Clark Report Declines