Insight Report 7 minutes PremiumUS Back-to-School 2019: Digital Trends Coresight Research August 8, 2019 Executive SummaryThis is the second report in our US Back-to-School series for 2019. Here, we assess the digital trends that we expect to see this shopping season. Coresight Research estimates that approximately 28.3% of total US back- to-school spend will be online this year, up from 26.1% in 2018. Mobile commerce will maintain its growth momentum and underpin the rise in online retail sales. Amazon, Walmart and Target arethe most popular online retailers among US mothers for purchasing back-to-school supplies, according to a Field Agent survey. Retailers such as Macy’s and Target are implementing digital and omnichannel strategies to capture spending by cross-channel back-to-school shoppers. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Hong Kong Web3 Festival: Generative AI, Standardization and Hong Kong’s Ambition To Fuel Web3 DevelopmentInsights Video: Exclusive Insights from CES 2024 and NRF 2024: Retail’s Big Show—Premium Subscriber CallJune 2023 US Retail Traffic and In-Store Metrics: Recovery Stalls as In-Store Sales Dip FurtherNearly Half of Shoppers Seek Out Promotions To Beat Food Inflation: US Consumer Survey Insights