Event CoverageTrailblazerDX 2023: Keynote Address—Salesforce Jumps on the Generative AI Bandwagon with Einstein GPT John Harmon, CFA, Managing Director of Technology Research March 16, 2023 Reasons to ReadSalesforce announced its new Einstein GPT generative AI (artificial intelligence) technology at its TrailblazerDX developer conference in March 2023. We discuss this announcement and related developments. Other relevant research: Insights from other recent Salesforce events: Industry Analyst Forum 2022, Dreamforce 2022, Connections 2022 All our coverage of retail technology Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Holiday 2025: Navigating Social Commerce—Top Strategies for Maximizing Engagement This Holiday SeasonProfiling Six Artificial Intelligence Startups: AI Showcase InsightsSentiment Dives, Tariff Pessimism Deepens, Reactive Shopping Entrenches: US Consumer Survey InsightsEarnings Insights 1Q25, Week 6: Costco Wholesale, Deckers Outdoor and Ulta Beauty Report Growth While Department Stores Face Challenges—Infographic