Tariff Anxiety Hits the Supermarket: US Consumers Turn Cautious When Shopping for Groceries
16 minutes

Tariff Anxiety Hits the Supermarket: US Consumers Turn Cautious When Shopping for Groceries

Primary Analyst:
Sujeet Naik, Analyst
Contributors
Primary Analyst:
Sujeet Naik, Analyst
Sector Lead: Anand Kumar, Associate Director of Retail Research
Deep Dive

What's Inside

We explore the evolving landscape of US grocery retailing, shaped by economic pressures and evolving consumer priorities. As shopper behavior transforms, retailers must navigate new challenges—and seize emerging opportunities.

Dive into our comprehensive, data-driven analysis to understand shifts in US consumers’ food shopping behavior and discover AI (artificial intelligence)-powered strategies for grocery retailers to adapt and improve efficiency.

From the rise of private label to the importance of AI-powered demand forecasting, this forward-looking research report offers critical insights and actionable takeaways to help grocery brands and retailers stay competitive in a rapidly changing market.

Data in this research report include:

  • Weekly grocery store visits and average dwell time, late February–early April 2025
  • Year-over-year in-store dollar and unit sales growth in food and nonfood, late February–early April 2025
  • Year-over-year in-store dollar and unit sales growth in US food and beverage private-label and name brands, 2021–2025
  • US in-store food and beverage sales—breakdown by name-brand and private-label sales, 2020–2025

Companies mentioned in this report include: Afresh Technologies, Albertsons, Aldi, Costco, Fresh Thyme Market, Grocery Outlet, Kroger, Puzl, RELEX

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