What's Inside

With three months to go until Singles’ Day 2020, we explore how brands and retailers can use Weitao, Alibaba’s built-in social feed for Tmall and Taobao, to prepare for China’s biggest e-commerce festival.

This report presents insights into the following:

• The opportunity that Singles’ Day presents to brands and retailers—boosted by the booming social commerce market in China
• Key marketing strategies on the Weitao platform—including the use of short-format video content, influencers and dedicated campaigns
• The implications of leveraging Weitao for brands and retailers

Click here to read the previous report in our countdown to Singles’ Day, which provides key strategies for how brands and retailers can increase their presence and exposure on Alibaba’s Tmall platform in the lead-up to the shopping festival.

Click here to read more about Singles’ Day 2020 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events.