Market Outlook 10 minutes PremiumThe US Denim Market: Recovery Driven by Casualization, Sustainability, Collaboration and Technology Coresight Research November 11, 2020 What's InsidePresenting an outlook for the US denim market, we provide context behind previous deep declines in the sector—such as consumer shifts to sportswear and athleisure—and discuss how Covid-19 has disrupted the US denim market’s recent positive trajectory, with data analysis of the market’s size and predictions for future growth. We explore four key trends in the US denim market that we expect will help support the market’s revival, across the following topics: Casualization Sustainability Collaboration Technology This report includes discussion of what selected US retailers and brands are doing to better serve the market and leverage the opportunities it presents, with examples from denim brands Levi’s and Wrangler, as well as retailers such as Everlane, Target and Walmart. Click here to read about the impacts of the casualization trend on the US menswear market. Click here to read more Coresight Research Market Outlooks and Post-Crisis Outlooks for other retail sectors This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: US Department Stores—Retail 2024 Sector Outlook: Soft Sales Growth; Opportunities in Different Store Formats and Alternative ModelsUS Apparel and Beauty Spending Tracker, October 2023: Clothing and Footwear Spending Up Low Single-Digits; Beauty Spending Growth Remains ResilientPredictive Analytics in Retail: Enabling the Next Generation of Retail ManagementThe Last-Mile Race Intensifies: Target and Walmart Pave the Way in Delivery Innovation