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The US Menswear Market: More Casual, More Competitive

Coresight Research

What's Inside

The US menswear market is becoming more focused on comfortwear, casualwear and activewear, with these categories trending among consumers amid the Covid-19 pandemic. We explore the market shift and discuss what brands and retailers are doing to differentiate themselves in an increasingly competitive environment.

This report covers the following:

  • A Covid-19 casualization timeline—including major work-from-home announcements and Chapter 11 bankruptcy filings that impact the US menswear market
  • Coresight Research estimates for the US menswear market size in 2020
  • Men’s clothing sales by category in 2019
  • The top 10 menswear brands, by market share—considering five-year growth and category trends
  • Major retailers that have cited opportunities in the activewear and casualwear space—including Burlington, Kohl’s, Ross Stores and The TJX Companies
  • Select brands’ and retailers’ efforts to differentiate themselves in the US menswear space—including Levi’s, Lululemon, PVH Corp. and Walmart
  • Collaborations involving men’s outdoor and activewear brands—including The North Face and Hanesbrands’ Champion

Click here to read about the impacts of the casualization trend on the US businesswear market.

Click here to read more Coresight Research Market Outlooks and Post-Crisis Outlooks for other retail sectors.


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