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The Slow Decline of Private-Label Clothing in Europe: Global Learnings

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Coresight Research

What's Inside

An increasing shift from private-label apparel to branded clothing has emerged among numerous major clothing retailers in the UK and elsewhere in Europe. In this report, we explore this trend, covering the following key topics:

  • A timeline of the slow retreat from private label—with examples and recent announcements from major retailers and department stores such as John Lewis Partnership, Marks & Spencer and Zalando
  • The impacts of weak demand for private-label offerings, including examples of struggling apparel retailers such as Debenhams and House of Fraser
  • Exceptions to the trend at the bottom of the apparel market
  • Implications for brands, retailers and intermediary vendors

For more Coresight Research coverage of private-label retail, click here to read our deep dive into private labels in the US beauty and personal care market.

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