Deep Dive 15 minutes PremiumThe Rise of Experiential Retail in India: Driving Consumer Engagement in Physical Stores Coresight Research May 25, 2022 What's InsideBrick-and-mortar stores should turn to experiential retail—leveraging technologies, in-store events, immersive experiences, unique services and store associates—to bring shoppers back to stores and increase consumer engagement. In this report, we look at the rise of experiential retail in India, with examples of recent experiential retail store launches in the country. We include highlights from Adidas, Amazon India, Levi’s, MyGlamm, Myntra, Puma India and more. For more on retail in India, click here to read the latest report in our India Retail Insights series, which explores the super-app ecosystem. Contents (Click to navigate) Introduction What’s the Story? Why It Matters The Rise of Experiential Retail in India: Coresight Research Analysis How Different Is Experiential Retail from Traditional Retail? Why Should Retailers Invest in Experiential Retail? How Should Retailers Invest in Experiential Retail? Flagship and Experiential Stores Recently Launched in India What We Think This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Research Preview: Market Navigator—US CPGWeinswig’s Weekly: China’s Pet Market UnleashedOff-Price and Dollar-Store Shopping in Focus—TJX and Dollar Tree Rank as Top Choices: US Consumer Survey InsightsThree Data Points We’re Watching This Week: Shopping Festivals and Holiday Retail