Deep Dive 15 minutes PremiumThe Rise of Experiential Retail in India: Driving Consumer Engagement in Physical Stores Coresight Research May 25, 2022 What's InsideBrick-and-mortar stores should turn to experiential retail—leveraging technologies, in-store events, immersive experiences, unique services and store associates—to bring shoppers back to stores and increase consumer engagement. In this report, we look at the rise of experiential retail in India, with examples of recent experiential retail store launches in the country. We include highlights from Adidas, Amazon India, Levi’s, MyGlamm, Myntra, Puma India and more. For more on retail in India, click here to read the latest report in our India Retail Insights series, which explores the super-app ecosystem. Contents (Click to navigate) Introduction What’s the Story? Why It Matters The Rise of Experiential Retail in India: Coresight Research Analysis How Different Is Experiential Retail from Traditional Retail? Why Should Retailers Invest in Experiential Retail? How Should Retailers Invest in Experiential Retail? Flagship and Experiential Stores Recently Launched in India What We Think This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Beauty Market Video: Key ThemesInnovator Matrix: Workforce ManagementCGI and 3D Product Imagery: The Future of Visual Merchandising in E-CommerceThree Things You Need To Know: US Sportswear Retail