Market Overviews 8 minutesThe Opportunity in Women’s Plus-Size Apparel in China: A Potential $10 Billion Market Author By Coresight Research March 29, 2019 0 likes2,046 views Key PointsWhile the US plus-size apparel market has been studied extensively, China’s plus-size apparel market is less explored. A growing plus-size population will make China’s plus-size market promising. Despite a low obesity rate, the scale of China’s population means plus-size apparel represents a substantial market with significant potential for brands and retailers. Our calculations estimate the women’s plus-size market in China will be worth around $4.8 billion in 2019 — but would be worth over $10 billion if the plus-size segment achieved a share of China’s women’s apparel market equal to the obesity rate among the female population. Plus-size brands and retailers are providing attentive customer service, employing plus-size models and investing in social media to attract customers. Please Log In to read the full report. Not a member? Register for a free user account. Other research you may be interested in: