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The 12 Weeks of Holidays: #6—Black Friday 2020 Looks To Be Mainly Digital

Coresight Research

What's Inside

This report is part of our The 12 Weeks of Holidays series, in which we present key data, trends and observations as we count down to the peak holiday season.

We explore the upcoming Black Friday shopping holiday, including US consumers’ expectations to shop.

We discuss the following key topics:

  • Online consumer spending on Black Friday weekend 2019—including Thanksgiving Day, Small-Business Saturday and Cyber Monday
  • Expectations for in-store shopping this year—considering consumer safety concerns and the use of contact-light collection services
  • Popular product categories that consumers expect to shop online and in-store
  • Where US shoppers plan to shop in-store on Black Friday—such as Best Buy, Kohl’s, Macy’s, Target and Walmart
  • The impact of behavioral changes on future Black Fridays
  • What retailers are doing differently for Black Friday 2020
  • Implications for brands, retailers and technology vendors

Click here to read more about consumer expectations to shop on Black Friday and Thanksgiving, based on recent findings from our proprietary weekly survey of US consumers.

A more extensive list of retailers’ Black Friday operating plans is included in the Coresight Research US Holiday Retail 2020 Databank, which also includes data around holiday hiring and consumer shopping and spending expectations.

Click here to read the previous report in the The 12 Weeks of Holidays series, which explores the upcoming Thanksgiving holiday.

Click here to read all Coresight Research coverage of US holiday retail.


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