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The 12 Weeks of Holidays 2021: #6—Thanksgiving and Black Friday Shopping Preview

What's Inside

Our The 12 Weeks of Holidays 2021 series counts down to this year’s holiday peak with new thematic research each week. In this report, we preview holiday shopping in the five-day period spanning Thanksgiving, Black Friday and Cyber Monday.

Leveraging proprietary survey findings, we present insights across the following key topics:

  • The impacts of the Covid-19 pandemic on consumer behavior and the start of the holiday shopping season
  • How consumers expect to shop—online versus offline channels—and how this compares to Thanksgiving 2020.

See our free data graphic on how US consumers will shop during Thanksgiving, Black Friday and Cyber Monday.

Click here to read more Coresight Research coverage of US holiday retail.

Click here to access our US Holiday Retail 2021 Databank.

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