Ten Days of Holiday Innovators, 2018: Day 8— Vbeauté Pure Luxury Skincare
To kick off the 2018 holiday shopping season, Coresight Research is featuring daily profiles of 10 innovative companies that span health and wellness; apparel, footwear and accessories; and beauty. Each of our Ten Days of Holiday Innovators profiles provides a company overview, insight into what makes the company innovative and the company’s recommended “must-have” gift for 2018. In this, the eighth report in our series, we look at Vbeauté Pure Skincare.
- The Vbeauté Pure Luxury Skincare is a clean, toxin-free beauty brand, without parabens, colorants, mineral oils and petrolatum, fragrances and harsh chemicals. Vbeauté products are formulated using BIOS-certified organic ingredients.
- Vbeauté Pure Luxury Skincare was created in 2012 by Julie Macklowe, a former New York City hedge fund manager. After undergoing a thyroidectomy at age 38, Macklowe created the line without parabens, dyes and fragrance because she felt there was a market opportunity to be health-conscious while maintaining skincare benefits.
- Vbeauté Pure Luxury Skincare formulations use botanical resources from Switzerland including Swiss aronia berries, stone pine from the Alps and Swiss glacier water.
20% of Consumers Surveyed Would Like to Receive A Personal Care or Beauty Item this Holiday
This is the eighth report in our Ten Days of Holiday Innovators series, which offers daily profiles of innovative companies offering distinctive holiday-suitable gifts. In this report, we look at Vbeauté Pure Luxury Skincare.
According to the Prosper Insights & Analytics holiday survey, 19.2% of all adults over 18 would like to receive personal care or beauty items. Millennials are particularly interested in receiving beauty and cosmetics gifts, with 26.2% of those aged 18-34 responding that they would like to receive personal care or beauty items as holiday gifts.
Vbeauté Pure Luxury Skincare
The The Vbeauté Pure Luxury Skincare is a clean, toxin-free beauty brand, without parabens, colorants, mineral oils and petrolatum, fragrances and harsh chemicals. Vbeauté products are formulated using BIOS-certified organic ingredients. According to the website, the BIOS mission is to provide safe and effective cosmetics for the consumer, products that are ecofriendly, packaged with recycled and biodegradable packaging, and made using energy from renewable resources.
Vbeaute’s Pure Luxury Skincare products are formulated using organic botanical ingredients from Switzerland. Vbeauté’s Pure Luxury Skincare products’ ingredients include Swiss aronia berries, Swiss stone pine, a tree found in the Alps, and Swiss glacial water. The company claims these ingredients help skin inflammation, redness and environmental stress.
Company Items of Interest
The company was created in 2012 by Julie Macklowe after she had major surgery. She thought there was a market for skincare products that did not contain parabens, dyes or fragrance.
Clean Beauty Market
According to Persistence Market Research, the global natural and organic beauty market is expected to nearly double in size from 2016 to 2024, from $11 billion to $21.8 billion. Products carrying natural claims represented 3.1% of the US personal care market in 2017 and generated $1.3 billion in sales, according to Nielsen. In 2013, such products represented just 2.1% of the US personal care market and generated $230 million in sales.
According to Euromonitor International research published in the third quarter of 2018, nearly 25% of US consumers look for skincare products with all-natural ingredients, while 17% want cruelty free and/or vegan products, 17% fragrance-free products, and 16% products with “free from” claims.
Industry Collaborations / Awards
The company’s Organic Facial Oil sold out on the Home Shopping Network (HSN) within minutes of its launch.
Must Have Gift Recommendations This Holiday
The Daytime Anti-Aging Face Serum is BIOS-certified organic. The company claims the serum helps reduce the appearance of skin dullness, fine lines and wrinkles while improving the skin’s texture, elasticity and brightness. The formula is free from preservatives, synthetic additives, petroleum, mineral oil, artificial colors, toxins, parabens, fragrances, and is non-GMO, gluten free and cruelty free.
Daytime Anti-aging Serum
Source: Vbeauté website
Social Media This Holiday
All company promotions for its products and events can be found on the company’s social media accounts.
Where Products Are Sold
Vbeauté Pure Luxury Skincare sells its products online at its website and on the Home Shopping Network (HSN).