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Ten Days of Holiday Innovators, 2018: Day 10 – Olivers, a Men’s Athletic Apparel Brand

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Coresight Research

Key Points

To kick off the 2018 holiday shopping season, Coresight Research is featuring daily profiles of 10 innovative companies that span health and wellness; apparel, footwear and accessories; and beauty. Each of our Ten Days of Holiday Innovators profiles provides a company overview, insight into what makes the company innovative and the company’s recommended “must-have” gift for 2018. In this, the final report in our series, we look at Olivers Apparel.

  • Olivers specializes in men’s performance athletic apparel.
  • According to the company’s founder and CEO, Olivers was launched in a small California workshop with a handful of fabric swatches and a vision to create a simpler wardrobe of everyday men’s athleticnecessities.
  • Oliverslaunched on Kickstarter in 2013 with the All Over Short. At the time, the funding campaignwas one of the 10 most successful apparel Kickstarter campaigns in history.

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