To kick off the 2018 holiday shopping season, Coresight Research is featuring daily profiles of 10 innovative companies that span health and wellness; apparel, footwear and accessories; and beauty. Each of our Ten Days of Holiday Innovators profiles provides a company overview, insight into what makes the company innovative and the company’s recommended “must-have” gift for 2018. In this, the final report in our series, we look at Olivers Apparel.
- Olivers specializes in men’s performance athletic apparel.
- According to the company’s founder and CEO, Olivers was launched in a small California workshop with a handful of fabric swatches and a vision to create a simpler wardrobe of everyday men’s athletic necessities.
- Olivers launched on Kickstarter in 2013 with the All Over Short. At the time, the funding campaign was one of the 10 most successful apparel Kickstarter campaigns in history.
Survey Reveals 53% of Adults Would Like to Receive Accessories or Clothing This Holiday
This is the final report in our Ten Days of Holiday Innovators series, which presents daily profiles of innovative companies offering distinctive gifts suitable for the holidays. In this report, we look at Olivers, a men’s specialty apparel brand.
According to data from a Prosper Insights & Analytics holiday survey, 53.0% of all adults over age 18 would like to receive accessories or clothing as holiday gifts this year, as would 66.3% of millennials ages 18–34.
Los Angeles, California
Olivers, founded in 2013, is a men’s athletic apparel brand that uses natural and performance materials. The brand name sounds similar to “all over,” and founder and CEO David Wolfe said that the phonetic similarity was the inspiration for the company’s first product, the All Over Short. Wolfe said that he wanted to evoke the “all over” connotation when creating a “high-quality, highly functional” men’s athletic apparel brand, so consumers would know that the brand covered all the bases in its design and construction.
The company’s fabric technology includes the All Over Stretch Weave, which incorporates four-way stretch fabric made of 88% nylon and 12% spandex; Merino Active Jersey, a 100% merino wool jersey; and Stretch Weave, a combination of 91% Cordura nylon and 9% Lycra that has four-way stretch and wicks away water.
The company was launched in a small California workshop with no venture capital funding and no detailed business plan. It was founded with a vision of creating a simpler wardrobe of everyday athletic men’s apparel.
All of Olivers’ products are designed and manufactured in Los Angeles, California.
Company Items of Interest
With its Olivers Guarantee, the company promises to repair or replace any product with a fault outside of normal wear and tear for up to 365 days after purchase.
Men’s and Boys’ Apparel Market
According to Statista, revenue in the US men’s and boys’ apparel segment will total $89.6 billion in 2018. The market is expected to grow at a 2.1% CAGR through 2021, to reach $95.3 billion. Pants will be the largest category in 2018, generating sales of $33.5 billion, and the category is expected to grow at a 2.0% CAGR through 2021, to reach $35.5 billion. According to Statista, e-commerce will account for 24% of total sales in the men’s and boys’ apparel segment in 2021, compared with 20% this year.
Olivers launched on Kickstarter in 2013 with the All Over Short. The funding campaign was one of the 10 most successful apparel Kickstarter campaigns in history at that time.
Must-Have Gift Recommendations This Holiday
Olivers’ Passage Pant includes four-way stretch and has a stainless steel Italian button and rivets. The pants are available in five colors: black, dark navy, indigo, olive and tan.
The company’s All Over Short is constructed with four-way stretch and water-repellent material. The moisture-wicking shorts include an inner pocket and are available in 11 colors: black, dark navy, dark crimson, crimson, sycamore, olive, red, dark indigo, cobalt, denim and slate.
Social Media This Holiday
In December, Olivers is offering a number of holiday promotions, including a holiday gift guide, free domestic shipping in December, a “Mystery Box” promotion offering customers surprise discounts on products, free international shipping (for a designated day in December) and a 2018 “Year in Review” journal story.
All promotions will be featured on the company’s Instagram, Facebook and Twitter social media channels.
Where Products Are Sold
Olivers apparel products may be purchased online at OliversApparel.com.