Target Announces Major Collaboration Deal with Disney

Key Points

The Walt Disney Company (Disney) has announced plans to team up with Target to open “shop-in-shops” in select Target stores, selling over 450 Disney products.

• 25 Target locations will have Disney shop-in-shops by October 4, 2019.
• Products from the Disney shop-in-shop will also be available on Target’s website and mobile app.
• Coresight Research expects to see more partnerships such as this in the future.