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Target Announces Major Collaboration Deal with Disney

Executive Summary

The Walt Disney Company (Disney) has announced plans to team up with Target to open “shop-in-shops” in select Target stores, selling over 450 Disney products.

  • 25 Target locations will have Disney shop-in-shops by October 4, 2019.
  • Products from the Disney shop-in-shop will also be available on Target’s website and mobile app.
  • Coresight Research expects to see more partnerships such as this in the future.

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