Flash ReportSuper Bowl Retail Preview: US Shoppers to Spend $14.8 Billion on 2019 Game Festivities Coresight Research January 28, 2019 Executive Summary U.S. consumers are expected to spend a total of $14.8 billion on festivities for the Feb. 3 Super Bowl, down slightly from $15.3 billion last year. Average spend will be $81.30, flat with last year. This spending decline is primarily due to fewer people planning to watch the game this year: 182.5 million compared to 188.5 million last year. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Where Shoppers Live vs. Where They Shop: US Consumer Survey Insights ExtraAnalyst Corner: Five Back-to-School Shopping Trends to Watch, with Madhav PitaliyaWeekly US Store Openings and Closures Tracker 2026, Week 12: Five Below Announces Store Expansion PlanCES 2025 Wrap-Up: Top 10 Takeaways—AI, Retail Tech, Sustainability, and Health and Wellness Come into Focus
