Flash Report 3 minutesRegister for Free AccessSuper Bowl Retail Preview: US Shoppers to Spend $14.8 Billion on 2019 Game Festivities Coresight Research January 28, 2019 Executive Summary U.S. consumers are expected to spend a total of $14.8 billion on festivities for the Feb. 3 Super Bowl, down slightly from $15.3 billion last year. Average spend will be $81.30, flat with last year. This spending decline is primarily due to fewer people planning to watch the game this year: 182.5 million compared to 188.5 million last year. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Three Data Points We’re Watching This Week, Week 13: Dollar Tree, Inc. To Sell Family DollarWeekly UK Store Openings and Closures Tracker 2025, Week 24: Matalan To Open Stores; Poundland Continues To Shutter StoresFinancial Sentiment Turns Negative: Weekly US Consumer Sentiment, Week 11, 2025—InfographicThree Data Points We’re Watching This Week, Week 9: Beauty Shopping in Focus