STARTUP Watch: The Idle Man Store – A Multi-Channel Showroom

Executive Summary

• Menswear retailer The Idle Man opened its first store in London, where customers can try on the collection and buy it online.
• The retailer competes against high-street stores with a range of fashionable and affordable own-brand clothing.
• The store is intended as a showroom to display the best of the range available from the retailer’s website.