Singles’ Day Participation Analysis: China Consumer Survey Insights

What's Inside

The Coresight Research weekly China Consumer Survey Insights series takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

In this research report, we present findings from our survey conducted on November 13, 2023.

Data in this research report are:

• Consumers’ spending, motivations and platforms used during the Singles’ Day shopping festival
• What products consumers have bought in-store and online in the last two weeks
• Activities that consumers have done in the past two weeks
• Avoidance of public places, by type of public place—latest data and one-and four-week PPT changes
• Expectations for economic conditions and personal finances in the next 12 months

Other relevant research:

• Countdown to China’s Singles’ Day 2023: One Month To Go—Major Platforms’ Plans for the Shopping Festival
• All Coresight Research coverage of Singles’ Day in 2023 and prior years
• Read the full series of China Consumer Survey Insights reports
• Key Festivals and Holidays for Promotional Campaigns in China in 2023: Calendar
• Retail 2023: 10 Trends in China E-Commerce