Insight ReportSingles’ Day 2022: Immersive Virtual Experiences Boost Engagement Coresight Research November 18, 2022 Reasons to ReadAs part of our Singles’ Day 2022 coverage, we discuss virtually immersive experiences that debuted during the global online shopping festival, including several metaverse launches. Data in this report include: The value of China’s current metaverse-related output The total number of digital pieces released by luxury brands on Tmall Luxury Pavilion How many brands participated in Alibaba’s extended reality (XR) marketplace Companies mentioned in this report include: Alibaba, Haier, JD.com, Maybelline and Vacheron Constantin Other relevant research: Singles’ Day 2022: New Products, Entrants and Trends—Brands Capitalize on Immersive Technologies and Virtual Products Singles’ Day 2022: Platforms Discard Traditional GMV Metrics and Focus on Immersive and Sustainable Shopping Alibaba Singles’ Day 2022 Initiatives: Focusing on New Technologies and Loyalty Programs for Long-Term Growth Click here to read all Coresight Research Singles’ Day coverage from this year and years prior Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 16: 7-Eleven To Close 300+ Stores; Plus Updates on Drugstore ClosuresEssential Guide to Shoptalk Fall 2025: Turning Current Challenges into Long-Term Strengths with Retail AlchemyConsumer Sentiment Climbs from July Trough, as Tariff Truce Extended: China Consumer Survey InsightsThe Beauty Conversion Architecture: From Discovery to Purchase—Powering Beauty Companies’ Growth in 2025 and Beyond
