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Roblox and Fortnite: Bridges to the Metaverse for Fashion Brands

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What's Inside

Established pre-Web 3.0 platforms Roblox and Fortnite have loyal and active user bases, and they are setting the stage and user trends for the developing metaverse.

We present an overview of the two platforms and explore how they are helping fashion brands launch in the virtual world in two key areas: the creation of 3D assets and immersive environments; and hyper-realism.

Data in this report include:

  • Projected global revenues generated through virtual stores in video games

Companies mentioned in this report include: Adidas, Alo Yoga, Beyond Creative, Forever 21, Fortnite, Givenchy, Ralph Lauren, Roblox, Timberland

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