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August 25, 2022 9 minutes

RetailTech: Big Brother Is Watching… and Helping—Uncovering Insights on In-Store Shopper Behavior with Customer Tracking Tools

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
John Harmon, CFA, Managing Director of Technology Research
Insight Report

What's Inside

Retailers can use customer tracking tools, powered by AI (artificial intelligence), to gather data on shoppers inside the store. We discuss the available technologies and the benefits to retailers of generating insights on consumer behavior. We also present selected vendors of customer tracking solutions, from enterprise players to innovators in the space.

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This document was generated for

AI Emerging Technology Physical Retail Supply Chain Technology

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