Insight ReportWho Is Buying Beauty Products on Amazon? Coresight Research March 1, 2017 Executive SummaryThis report takes a brief look at the results of a recent Coresight Research US consumer survey: Beauty and personal care products are the second-most-shopped category on Amazon. Only books register a greater number of shoppers in the US. Fully 48% of US women have bought beauty or personal care products on Amazon in the past 12 months. Prime members support sales of beauty on Amazon: fully 52.5% of Prime members have bought beauty or personal care products on Amazon in the past 12 months. Younger shoppers are most likely to buy beauty products on Amazon. This contrasts to age trends in apparel shopping, with 18–29 year olds less likely than those ages 30–60 to have bought apparel on Amazon. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 16: 7-Eleven To Close 300+ Stores; Plus Updates on Drugstore ClosuresThe Impacts of US Tariffs: Assessing Companies’ International Sourcing Exposure by CountryThree Data Points We’re Watching This Week, Week 31: US Consumer Sentiment, AI Investments and Canada StoresEconomic Confidence Climbs; Financial Optimism Turns Positive: Weekly US Consumer Sentiment, Week 23, 2025—Infographic
