Insight Report 5 minutes Premium

Plenti of Rewards For Everyone

Executive Summary

  • American Express will launch a coalition-based loyalty rewards program in the US on May 4.
  • Consumers can utilize all types of payments while accruing rewards, including Visa and MasterCard.
  • Corporations can benefit by leveraging multiple companies’ marketing and advertising budgets and strategies.
  • The program will simultaneously reach multiple cross-industry consumer bases.

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