Insight Report 8 minutes PremiumOne Month to Singles’ Day: Platforms’ Plans for the 11.11 Global Shopping Festival Coresight Research October 12, 2020 What's InsideWith one month to go until Singles’ Day 2020, we explore the different plans made by Chinese platforms, including e-commerce and short video platforms, for this year’s event. We discuss the following key topics: Rules and application windows set by Alibaba for brands and retailers, reflecting the new timeline for Singles’ Day 2020. Timelines for the events for participating platforms, including JD.com, Suning, Kuaishou and Douyin. The types of promotions and incentives planned for consumers, as well as logistical, technical and financial support provided for brands and retailers to optimize traffic and drive sales. Click here to read the previous report in our countdown to Singles’ Day, which discusses how brands and retailers can use Alibaba’s marketing tools to increase brand or product exposure and drive traffic to their Tmall and Taobao stores. Click here to read more about Singles’ Day 2020 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: November 2023 Monthly Consumer Update: US, UK and ChinaInnovator Profile: Frate Reduces the Impacts of Retail Returns on Profitability and the EnvironmentBreathing New Life into the Shopping Experience: The Surge of the Resale Market—China Retail InsightsInnovator Intelligence: Achieving Social and Live Commerce Success with Authentic, Interactive and Engaging Content
