What's Inside

NRF 2021, the annual “Retail’s Big Show” event hosted by the National Retail Federation (NRF), is taking place virtually over six days between January 12 and 22.

The Coresight Research team presents our 10 key insights from day five of the event, which focused on improving customer support in the age of digital shopping. Panelists also emphasized the importance of a strong, integrated cloud structure in driving innovation and agility.

Read our insights from day one, day two, day three and day four of NRF 2021.

Coresight Research CEO and Founder Deborah Weinswig also hosted a session on day four of NRF 2021 with location data analytics startup Placer.ai. Click here to read highlights from the session.

Look out for our separate report presenting key takeaways from day six of the event.

This report is available for free and can be accessed by registering for a free account.

CONTENTS

NRF 2021 Day Five: 10 Key Insights

1. Sally Beauty Leverages IBM Sterling To Remain Agile
2. Salesforce Highlights the Importance of People and Tech in the New World of Retail
3. For PVH Corp., Retail in 2020 Was Defined by a Focus on Meeting Consumer Needs
4. Integrated Cloud Solutions Can Accelerate Innovation and Improve Agility
5. The Store of the Future Will Emphasize Personalized, Purposeful Shopping Experiences
6. Automation and Augmentation Can Reduce In-Store Friction
7. Allbirds Takes a Holistic View of the Customer and Omnichannel Shopping
8. Estée Lauder Leverages a Unified Cloud and AI to Improve Customer Support
9. The “Now” Customer Dominates Retail
10. Retailers Must Engage with Consumers on Their Own Terms