Notes from the Coresight Research–InReality Webinar: How the In-Store Experience Affects Buyer Behavior

Executive Summary

On October 4, Coresight Research CEO and Founder Deborah Weinswig and InReality Director of Product Marketing David Adams cohosted a webinar called “How the In-Store Experience Affects Buyer Behavior.” Weinswig and Adams presented their views on the current state of the in-store experience, what is changing in brick-and-mortar retail and how to succeed in the new retail environment. Key takeaways from the webinar include:

• Strong macro indicators show a healthy retail environment, with consumer spending rising year over year.
• Physical retail is not dead, but bad retail is. Retailers must learn to engage their customers in-store with friction-free and interesting shopping experiences.
• With in-store sales still accounting for the majority of all retail sales, retailers and brands need to find a way to understand their unknown in-store shoppers.
• Technologies are available to help retailers understand their in-store shoppers, but companies have been slow to implement them fully.