Reasons to Read

This is the second report of a series in which we explore new models of retailing across different sectors and channels. In this report, we focus on the innovative capabilities being developed by beauty retailers and brands, with highlights from major players Sephora and Ulta Beauty, among others.

In the global beauty market, retailers and brands are:

• Using technologies to enhance the customer experience—including livestreaming functions, virtual try-ons and digital storefronts.
• Offering extended features to better serve customers—such as save-a-sale programs and alternative payment options.
• Embracing cross-channel retail to drive shopper engagement.
• Using consumer data to target consumers and forming partnerships to diversify offerings.
• Launching social media video marketing strategies and adopting social commerce to increase brand awareness.

Click here to read the first report in the series, which explores new retail models in e-commerce.