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New Retail Briefing: Opens Its Largest Immersive Electronics Store

What's Inside

This report is part of a biweekly series in which we discuss developments in China under the banner of “New Retail.” We offer insights into recent news, with a focus on digitalization and strategic collaborations.

This week, highlights include the opening of’s largest experiential electronics store, Accor’s partnership with Alibaba to improve the travel experience for Chinese international travelers and the launch of a new loan service app by ByteDance.

The appendix details the last 12 months of New Retail developments in China.

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