What's Inside

In the furniture sector, e-commerce continues to grow rapidly as cross-channel shopping trends evolve. The shopping journey is therefore becoming more complex, and retailers are being forced to rethink how they engage with customers. We explore how major players in the home furnishing market are investing in omnichannel transformation:

• Traditional retailers—such as IKEA, Home Depot and Williams-Sonoma—are enhancing their digital capabilities and launching alternative store formats.
• Digital-first retailers are betting on omnichannel for growth.
• RH is bucking the trend by focusing on its brick-and-mortar presence.

We also discuss the challenges of omnichannel implementation, including technological infrastructure, data synchronization and channel conflicts.