Event Coverage 6 minutesRegister for Free AccessInsights from Alibaba’s Gateway ’17 Summit Coresight Research June 23, 2017 Executive Summary Livestreaming is an effective tool for engaging with Chinese consumers. Selling a lifestyle rather than a product can help build strong customer relationships. American boutiques and emerging brands have significant opportunity in China. Third-party trade partners enable American companies to operate their Chinese e-commerce businesses on Alibaba’s platforms. Small and medium-sized brands and retailers should enter China via e-commerce. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Home and Home-Improvement Shopping in Focus: US Consumer Survey InsightsGroceryshop 2024: Wrap-Up—Exciting Tech Abounds, but the Physical Store Remains the Center of CommerceGenerative AI Latest: Key Announcements from AWS re:Invent 2023Innovator Profile: The Metav.rs Web3 Platform Helps Brands To Better Create and Manage Metaverse Experiences
