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Inclusivity on Social Media: Digital Brand Strategies To Represent and Promote Diversity

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Coresight Research

Key Points

  • Consumers’ collective voices on social media were one of the driving forces propelling the inclusivity movement forward last year; they are increasingly demanding transparency and authenticity from brands and retailers around inclusivity and diversity. Consumers expect that social media images accurately reflect a brands’ corporate values, culture, mission and products.
  • The US population is increasingly diverse, presenting brands and retailers with opportunities to truly represent consumers by launching inclusive social media campaigns. Key areas of diversity include race, age, disabilities, size, sexual orientation and gender identification.
  • Retailers and brands are integrating inclusivity through social media by working with brand ambassadors and influencers, launching multi-pronged marketing campaigns and implementing digital merchandise identifiers.
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