Inclusivity on Social Media: Digital Brand Strategies To Represent and Promote Diversity

What's Inside

Coresight Research has identified inclusivity as one of the key trends to watch in retail. In this report, we explore how brands and retailers can represent the diverse US population and communicate their commitments to diversity and inclusivity to consumers through social media.

We discuss key strategies for brands and retailers to promote inclusivity, covering brand ambassadors, influencers, community building, multi-platform campaigns and digital merchandise identifiers.

For more on inclusivity, read our Think Tank on the purpose and promise of the US adaptive apparel market, extended sizing in the US women’s plus-size apparel market, and our Playbook on inclusivity in retail.