Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site.... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

35 minutes

Holiday 2023: Hottest Toys—Here’s What Shoppers Are Set To Buy This Season

Primary Analyst:
Aditya Kaushik, Analyst
Contributors
Primary Analyst:
Aditya Kaushik, Analyst
Sector Lead: Swarooprani Muralidhar, Director of Research
Insight Report

What's Inside

As part of our holiday 2023 coverage, we discuss the hottest toys for the 2023 holiday season in the US. We discuss retailers’ initiatives to drive toy sales and outline four key trends that we expect to influence toy gifting in the US during the 2023 holiday season.

Data in this report are:

  • Proprietary survey data on US consumers’ holiday toy shopping intentions
  • US quarterly retail sales for hobby, toy and game stores and year-over-year changes (1Q18–2Q23)
  • Year-over-year changes in US quarterly personal consumption expenditure on hobby, toy and games products (1Q18–2Q23)

Companies mentioned in this report include: Amazon, Disney, Hasbro, Macy’s, Target, Toys“R”Us, Walmart

Other relevant research:

You are currently viewing a preview of this report.

Please select an access option to view the full report. Hide Options -

Get unlimited access to all our research with one of our subscription plans.

View Subscription Plans
or

Contact us to purchase this report.

Contact us