Event Coverage 5 minutesRegister for Free AccessHighlights from the Taobao Maker Festival 2019 Coresight Research September 16, 2019 Executive SummaryThe Coresight Research team was invited to attend Alibaba’s Taobao Maker Festival 2019 in Hangzhou, China, on September 12, the fourth year for the event. The Taobao Maker Festival will be of the largest scale with longest exhibition time from September 12-25. The Taobao Maker Festival has become a signature event to celebrate innovation and the creativity of Chinese merchants and designers. The New Technology Zone showcased ideas and innovation by Chinese merchants related to lifestyle, entertainment, transportation and education. The China Cool Zone leveraged the growing trend of “China Pride” among millennials and Gen Zers, with a modern interpretation and a re-invention of traditional culture. Sneaker customization is growing rapidly as a way for China’s young generation to express individuality. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Beauty Shopping in Focus—TikTok Gains in Latest Quarter: US Consumer Survey InsightsWeekly US and UK Store Openings and Closures Tracker 2023, Week 30: US Openings Up 7%10 Key Trends Shaping Livestreaming E-Commerce in 2023Innovator Profile: Loyalty Games Engages Younger Consumers with Loyalty-Focused Mobile Games