Event CoverageHershey 2026 Investor Day: The “One Hershey” Plan to Win Across Snacks Sumesh C S, Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research May 4, 2026 Reasons to ReadUncover how Hershey is leveraging its “One Hershey” commercial model to dismantle category silos and emerge as a total snacking expert. This report breaks down the company’s aggressive pivot toward premium and functional categories, powered by a 25% surge in R&D and AI-driven operational excellence. Read this report to discover answers to these and other questions: How does the “One Hershey” model consolidate sales teams to maximize retail shelf space and bargaining power? What strategic role does the acquisition of LesserEvil play in Hershey’s quest for the No. 2 spot in US salty snacking? How will “Decision Intelligence” generate $150 million in structural value through real-time supply chain micro-decisions? What are the four core R&D priorities driving Hershey’s $1.5 billion incremental sales target? How does the partnership with VitaKey provide a technical edge in the high-growth functional snacking market? What are the specific phases of Hershey’s two-step financial plan to restore margins? Data in this research report include: Growth projections for the US salty snacking market Companies mentioned in this report include: Hershey Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US CPG Sales Tracker: Homecare and Health Dominate at the Start of 2025RetailTech: Three Technologies Landlords Can Use to Take Malls to the Next LevelConsumer Sentiment Flatlines Ahead of Big Tariff Reveal; Plus, Mass Merchandisers and Wholesale Clubs in Focus: US Consumer Survey InsightsFinancial Sentiment Edges Up, Driven by Higher-Income Consumers: US Consumer Survey Insights