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Head-to-Head in the US Women’s Underwear Market: Aerie vs. Victoria’s Secret


What's Inside

The competitive US underwear market is led by rivals Aerie and Victoria’s Secret. As part of our Head-to-Head series, we compare the two retailers’ business strategies as well as the following key topics:

  • Revenues and operating margins
  • Shopper profiles
  • Strategic partnerships
  • Data-driven personalization and inventory management

Click here to read the previous report in the series, Head-to-Head in US Sporting Good Retail: Dick’s Sporting Goods vs. Foot Locker. 

Read more Coresight Research coverage of the apparel and footwear market.

Contents (Click to navigate)


What’s the Story?

Why It Matters

Aerie vs. Victoria’s Secret: Coresight Research Analysis

Business Overview

  1. Revenue
  2. Operating Margins
  3. Shopper Profiles
  4. Key Business Expansion Strategies
  5. Digital Strategies
  6. ESG Initiatives

What We Think

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