Insight Report 10 minutes PremiumFreshippo in China: Redefining Grocery Retail with Innovation Coresight Research January 28, 2022 What's InsideAlibaba-owned grocery chain Freshippo has expanded rapidly since its launch in China in 2016. In this report, we examine the strategies and innovations underpinning its success in the following key areas: Its multi-format, multi-banner and omnichannel approach The deep integration of its proprietary last-mile services and supply chain The powerful advantage of online data for offline operations Read our profile of Freshippo’s parent company, Alibaba. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: CES 2025 Wrap-Up: Top 10 Takeaways—AI, Retail Tech, Sustainability, and Health and Wellness Come into FocusWeekly UK Store Openings and Closures Tracker 2025, Week 25: Debenhams To Open Stores; Poundland To Close 68 StoresWeekly US and UK Store Openings and Closures Tracker 2025, Week 10: US Store Openings Exceed 2,000Shoptalk Spring 2025: Day Two—Next-Generation Search and the Leading Edge of Storytelling, from Influencers to Lived Values