What's Inside

Launched in 2014, the Big Billion Days shopping festival is the annual flagship shopping event of Walmart-owned Indian retailer Flipkart. The Big Billion days sale will take place on October 16–21 this year. We discuss key things to know about the shopping holiday event, including:

• The Big Billion Days sale background, including insight into timing the sale to coincide with India’s Navratri festival and shopping holidays launched by competitors in the Indian retail market
• Pitching the Big Billion Days to the value-conscious consumer—including the discounts, sales channels and payment options made available to improve access for this target group
• Scaling workforces to improve last-mile delivery during the Big Billion Days and beyond
• Implications for brands, retailers and technology vendors

For more information on shopping events, click here to read the latest report on Coresight Research’s launch of the global 10.10 shopping festival.

Click here to read more about the retail industry in India in our recent Retail Tech Landscape. Learn more about subscriptions here.

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