Deep DiveThe Tech-Driven Future of US Retail: AI To Power Smarter Supply Chains, Seamless Operations and Personalized Experiences Anand Kumar, Associate Director of Retail Research Sector Lead: John Harmon, CFA, Associate Director of Technology Research February 4, 2025 Reasons to ReadIn an era of rapid digital transformation, the US retail industry is harnessing the power of technology to drive efficiency and elevate the customer experience. Artificial intelligence (AI), machine learning (ML), the Internet of Things (IoT), radio-frequency identification (RFID) and Web3 technologies have become essential tools shaping the retail landscape of 2025 and beyond. In this report, we explore key technologies that will redefine US retail across three areas: the supply chain, operations, and the customer experience. Futureproof your supply chain: Discover how AI-powered demand forecasting, RFID tracking, and Web3-based traceability solutions are revolutionizing retail supply chains. Enhance operational efficiency: Learn about the latest advancements in loss-prevention technology, automation and AI-driven pricing optimization that are improving productivity and profitability. Transform customer engagement: See how generative AI (GenAI) chatbots, in-store retail media and associate-enablement tools are creating seamless shopping experiences that boost customer satisfaction and loyalty. Plus, assess competitive positioning by understanding which major retailers are leading the charge in technology adoption and which technology vendors are driving innovation in key areas. Navigate the complex but promising future of tech-driven retail with our insights. Data in this research report include: US total retail sales and year-over-year growth, 2020–2029E Proprietary US survey insights—consumers’ feelings about electronic shelf labels (ESLs), perceptions of whether in-store technology is driving improvements at checkout, satisfaction with automated customer-service interactions Companies mentioned in this report include: Afresh Technologies, Ahold Delhaize, Albertsons, Amazon, Hy-Vee, RELEX, Salesforce, Walmart, Zebra Technologies Other relevant research: Retail 2025: 10 Trends in Retail Technology Market Navigator: US Retail and E-Commerce—Seizing Opportunities Amid a Changing Landscape More coverage of AI in retail, the supply chain and retail management Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Economic Sentiment Climbs; Walmart Overtakes Lowe’s in Home-Improvement Sector: US Consumer Survey InsightsSingles’ Day 2025: Three Trends To Look For as AI Moves Center StageAnalyst Corner: US Seasonal Shopping in the Holiday Quarter, with Aditya Kaushik3Q24 US Retail Inventory Insights: Apparel, Off-Price and Warehouse Club Retailers Expand Inventories for the Holidays