23 minutes

The Tech-Driven Future of US Retail: AI To Power Smarter Supply Chains, Seamless Operations and Personalized Experiences

Primary Analyst:
Anand Kumar, Associate Director of Retail Research
Contributors
Primary Analyst:
Anand Kumar, Associate Director of Retail Research
Sector Lead: John Harmon, CFA, Associate Director of Technology Research
Deep Dive

What's Inside

In an era of rapid digital transformation, the US retail industry is harnessing the power of technology to drive efficiency and elevate the customer experience. Artificial intelligence (AI), machine learning (ML), the Internet of Things (IoT), radio-frequency identification (RFID) and Web3 technologies have become essential tools shaping the retail landscape of 2025 and beyond.

In this report, we explore key technologies that will redefine US retail across three areas: the supply chain, operations, and the customer experience.

  • Futureproof your supply chain: Discover how AI-powered demand forecasting, RFID tracking, and Web3-based traceability solutions are revolutionizing retail supply chains.
  • Enhance operational efficiency: Learn about the latest advancements in loss-prevention technology, automation and AI-driven pricing optimization that are improving productivity and profitability.
  • Transform customer engagement: See how generative AI (GenAI) chatbots, in-store retail media and associate-enablement tools are creating seamless shopping experiences that boost customer satisfaction and loyalty.

Plus, assess competitive positioning by understanding which major retailers are leading the charge in technology adoption and which technology vendors are driving innovation in key areas.

Navigate the complex but promising future of tech-driven retail with our insights.

Data in this research report include:

  • US total retail sales and year-over-year growth, 2020–2029E
  • Proprietary US survey insights—consumers’ feelings about electronic shelf labels (ESLs), perceptions of whether in-store technology is driving improvements at checkout, satisfaction with automated customer-service interactions

Companies mentioned in this report include: Afresh Technologies, Ahold Delhaize, Albertsons, Amazon, Hy-Vee, RELEX, Salesforce, Walmart, Zebra Technologies

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