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India-based online marketplace Flipkart (majority-owned by Walmart) hosted the 10th iteration of its annual flagship shopping event, Big Billion Days (BBD), on October 8–15, 2023. We present key trends and insights from BBD 2023 based on our observations and key insights released by Flipkart via a company statement on October 15, 2023.
Companies mentioned in this report include/are: Amazon, ClearTrip, Flipkart, Lifestyle, Meesho, Myntra, ShopClues, Tata Cliq, Vijay Sales
Other relevant research:
- Flipkart Big Billion Days 2023: Preview—Positive Consumer Sentiment and a Focus on Immersive Shopping
- Big Billion Days 2022 Wrap-Up: Sellers and Consumers Benefit from Tech-Powered Shopping Experiences
- Market Outlook: India E-Commerce—Online Adoption Expands to the Hinterlands
- Amazon Prime Day India 2023: Wrap-Up—Discounts Drive Prime Members To Splurge
- India’s Post-Pandemic Retail Revival: Five Key Trends Signaling the Brick-and-Mortar Comeback
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