What's Inside

On April 29, 2025, the monthly Coresight Research Premium Subscriber Call saw our Advisory team share their expertise on the untapped potential of AI (artificial intelligence)-powered MarTech (marketing technology).

The world of MarTech is vast and often confusing. From personalization engines to campaign automation tools, content management systems to sophisticated analytics platforms, understanding where to focus your efforts and investments is critical for staying competitive. In this presentation, discover how to unlock MarTech value! With insights spanning GenAI (generative AI), agentic AI and more, we provide actionable insights, tools and frameworks to show you how to structure, prioritize and invest in MarTech today.

• Premium subscribers can watch the on-demand webinar replay here.

Featured speakers on the Coresight Research team:

• Philip Moore (Moderator), Head of Market Research
• Anna Beller, Director of Special Projects
• Jiayue Zhao, Strategy Consultant

Data in this presentation include:

• MarTech software applications market size and growth trajectory
• US survey findings—rates of MarTech capability utilization among US marketing leaders; barriers to high utilization; adoption rates of core MarTech tools

Learn more about our Advisory Services here.

Other relevant research:

• All our coverage of AI in retail
• Retail 2025: 10 AI Trends—An Inflection Point in the GenAI Revolution
• More reports on retail management
• Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology.